Redundancy is a word that you would describe for something
you expect. Like an normal everyday thing we see or a typical genre we
recognize it being with.
For example a puppy, this is how we expect a puppy to look.
cute and innocent.
Entropy is the unexpected, things that catches our eye
because its different or weird to what we normally see
For example a dogs face on a monkeys body, this isn't what
you would normally see it being which makes us shocked.
For this music video I will be analyzing the redundant and entropic features of the video.
Redundant
At the beginning of the song you can immediately tell that
it is set in a bedroom with a retro theme which introduces the decade. This is
shown through the bright colours.
For this genre of pop rock it is quite standard to have a
low angle medium shot of the artist. This performance based and also narrative
introduces the audience to the artist with him giving a direct mode of address.
(Staring directly at the camera) .
The establishing shot of the setting is fairly standard
where it relates to what we saw in the bedroom, this also signifies that its
based around 1950s and where the video is indicating where the main video is
about to take place.
A standard medium close up shot of band which is a common
characteristic of any music videos as it introduces the audience to the whole
band.
Keeps referring back to the original setting of the singer
singing which is fairly normal in music video. This connects with Andrew
Goodwin's theory of a recurring style of artists motifs having a lot of close
ups in order to promote the artist.
The Visuals connect with the lyrics which backs up Andrew
Goodwin’s theory. This lyrics were ‘Into a place with thoughts and gloom’ Then
we see a random place which could connote a dream
Often
the visuals could to what we hear, we would expect to see the correct rhythm
beats of the song which the song does in certain parts eg drum beat. This follows the typical conventions of a music video.
Entropy
At the start of the video a random crowd of medieval dressed
women chase after the band. The sequence where the members run away from a
crowd of screaming girls is reminiscent of "A Hard Day's Night".
One women has a bow and arrow which was very unexpected and
very weird as it came out of no where which foreshadows whats to come
A close up is then used of the main artist with an arrow
through his hand which is very strange.
During the parade scene a golden elephant suddenly walks
past, this is fairly abnormal and unexpecting
All of the
band members wakes up in different coloured rooms which is fairly random. much like The Beatles had in their movie Help!
Other elements in the video also relate to the
Beatles the members of the band also wear animal costumes like The Beatles had
done for their "I Am the Walrus"
video. This backs up Goodwin’s theory of music videos refer mostly to
intertexual references, in this case another artists video.
The genre tends to use a lot of cinematography of close ups and establishing shots of the band which promotes the band.
Another common cinematography ive noticed is theres alot of close up of the instruments being played to keep that consistent visual sound of the rhythm going, everything is to the music.
I've noticed mostly at the start of the videos the lighting is mostly dim and very dark and depressing which I've noticed as a generic conventions in most videos.
However when the tempo picks up so does the visuals and in the chorus the lighting actually gets more brighter and more colour to denote excitement
