The first video I will be looking at is Simple Plan - Your love is a lie
This video uses some of Propp's theory of having a set of stock characters. There is Hero (Person on the quest) which is based on the main singer throughout the video. The audience can tell hes the main singer due to him having alot of close ups.
Levi-Strauss's theory dictated that in every media text there are binary oppositions or a conflict between the two opposites. There is definitely a theme of love and hate in this video with the women cheating on the man.
Barthes theory who identifed 5 different codes by which a narrative engages the attention of the audience also works in this video with it having more of the cultural code where is classic meaning of todays society not being loyal to their partner which goes against the traditional ideology of being in love.
The second video I will be analyzing is The Fray - Heart Beat
There is also a princess within the video, although we don't see him with anyone in the narrative, the narrative storyline suggests that the men have their prize which is their girlfriend.
This video uses the semantic code which directs towards an additional meaning by way of connotation. The chorus lyrics are 'I feel your heart beat' which connotes they are emotionally connected
The final video i will look at it The Script - You found me
Again there is Propp's theory of their being a hero, which is the artist. He has alot of close ups and low angle shots which signifies his importance in the music video.
There is again a princess who is a prize for the hero.
This video uses Barthes code of the semantic code of directing the audience over an additional meaning of connotation, in this video it denotes that the male is in love with the girl but hes in pieces and heart broken. This is along the lines of what we want our music video to follow of a the storyline the soldier is heart broken as he misses his girlfriend and wants to find his way home.
Nice analysis. Now add a bit more depth which of these ideas are you going to use for your own music video and why?
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