Evaluation Question 3

Throughout this project the audience feedback had been vital in creating and developing my products. The audience feedback has been really helpful in helping me come up with creative ideas on how to make my products even better. I gained audience feedback throughout this project during different tasks.

We started getting audience feedback when we presented our pitch so our audience could access our ideas and get a clear picture what our ideas for the music video. The feedback we got overall was positive and our audience seemed to like our concept and our chosen idea for the genre. They did say they were concerned about the weather though as most of our filming would be filmed outside.

Later on at the editing stage we did a rough cut of our music video which we got audience feedback to what we had created so far. To get some new ideas we asked a focus group to check out our rough cut which we asked them questions relating to our video and if they had any suggestions of the development.

We made these changes of our video of what our focus group suggested in our final cut.

When creating my print products I got feedback while I was designing. I created a draft which I put together a Facebook group to get their opinions. I posted font ideas and design ideas which then got commented on.

When we created our final cut of the music video I grabbed some last pieces of feedback from my target audience using a program called Skype which I print screened each conversation i had with my audiences. I spoke to them individually rather than a focus group discussion as I thought it was more easier for the target audience to have their say rather than having people talking on top of each other. I asked them similar to questions I asked within my focus group so i could compare to see if the feedback was more positive so I could see if our changes had been successful. Skype allowed my target audience to type freely what they wanted with it being private where they wasn't being interviewed via video. Having Qualitative feedback is more helpful in this project as it lets you have a better understanding on people's opinions rather it generating a number of statistics which doesn't help you with any ideas.

From getting feedback for my final cut I can answer the following questions:

How have the audience read the values expressed in your video?

According to the cultural studies approach they are three different ways an audience can view a text, which is preferred, negotiated or oppositional. All of the feedback I got in my feedback for my final cut was preferred which means the audience recognized the determination driven by the soldier and empathy for the fact he lost and just wanted to get home.

Some examples of preferred reading I got were as followed:

"I understand that the person is from a military background and is returning from war. He is trying to find home but cannot remember exactly where it is.  After searching the town he finds the correct house with his girlfriend waiting for him."

"the character is sort of on a journey, he's trying to get back home... to the one he loves"

"yeah i understand it. its a soldier coming back from war and not being able to find home."

If our audience read our text in a negotiated or oppositional way they would have either bought in outside influences and opinions (such as relating the media text to their own experiences of someone being in the army) or if the reading was oppositional, they would have disagreed with the storyline base of the video.

What have I learn't from my audience feedback?

I have learn't many things from conducting my feedback for my final cut. I asked my audience six specific questions relating to my video which all included genre, representation, performance and improvement. My feedback was mostly all positive with them giving us great comments about our video. Some of our audience related our videos to other music videos such as rise against and the script which are the same genre as us. It was also apparent that other audiences couldn't relate our video to other music videos which shows our originality of our story line. All of our audiences understood the narrative easily and gave positive comments on how well the performance looked with the lip syncing being spot on. There was an odd criticsm on the drum playing however we found this an issue as we knew no one who could actually play the drums so we had to improvise wish I think we did quite well with considering.

What would I do differently if I was asked to complete this project again?
If i was to do this task again I probably would experiment more with different techniques which one of our target audiences suggested doing. Also I probably would take more time filming the scenes so its smooth, some of our sorts were slightly shaky which didn't look that good, because we were on a strict time scale we were rushed some nights and didn't have time to reshoot that scene. If i was to do this again I would make sure I used a tripod in most of my shots.

This is my feedback of my digipak. From receiving audience feedback for my final product I can see that it has been successful and popular on my audience. I asked them the following questions;


1. Do you think my digipak and advert represent the music video I created well, if so or if not why?
2. Do you think it looks professional?
3. Does it suit my genre of pop/rock, why?
4. Does it appeal to you?
5. Would you change anything to improve them?

My audience feedback thought my print products reflect the mood of the video well and has a clear link, this shows I have been successful at promoting and branding the video. All of my audiences said it looks really professional with a clear house style. They all agreed it suits my genre of pop/rock due to the colour theme and the bold elements and would be something they'd expect to see in the store. Everyone said it appeals to them with a few saying they would even buy it if they saw it on display in a shop which shows the product has done well in the marketing aspect. And finally none of my audiences said any suggestions to improve my print products which tells me its at the highest standard as it can be.