This advert is separated into two parts.
The first part we clearly see to start with the whole band image. This is the
most important element for the record label, as one of Andrews theory was “The
demands of the record label will include the needs for lots of close ups of the
artist". This is not a close up of the band but it does however follow the
principle of using an image of the band so that the target audience will recognize
them and hence be interested into the advert. The band members are also staring
direct at the viewer so the audience might feel more connected.
The second part contains information about
the album so the audience can get the information they need in order to buy the
item. The title of the band is the most important as its in bold along with the
title of the album. The release date is also in large font size but is not in
bold but still is very eye catching. It stands out a lot more due to it having
a black background so it will stick out to the audience straight away. It also
features the cover of the album next to it which I might do for mine because
if you have an image of the album cover it makes it easier for the audience to
recognize and find it rather than have to research in it, so they could purchase
it quicker.
It also gives the website address at the
bottom so that their audience can research them and get more information about
their songs. It also displays the name of the record label which is EMI, this
will give their target audience more recognition and take more interest as the
record label is very professional.
Finally the colour scheme connotes to a metallic
and techno feel to the album especially when you can see the front cover being
a simple deign which you wouldn't connote for being a rock album which is
strange as it is. It indicates to the audience that they might be trying a new approach
and therefore will be interested in seeing what it’s like and might be more
appealing to them as its different to what they normally do.
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