The size of the advert is about a full
page, it uses the same image as used on their album front cover so people will recognize
the CD which keeps that continuity. The image takes up the whole advert and is
the most primary element as its trying to spread a message across to its
audience. The title of the album ‘Keep calm and carry on’ is connoted through
their use of imagery where the band is eating breakfast in the sea which makes
it entropic and relates to the title well. The background of the colour is grey
which is quite depressing. The colour gray connotes feelings of repentance and
contemplation which suggests the
album relates to the mood of grief and sadness which in some ways is
conventional for their genre of rock as people tend to have a lot of emotions
with this genre.
The font used in this advert is Arial. This
is a neutral and friendly font to use, the type- face is suitable to attract
the audience of a younger era of rock. The advert contains the release date and
details of the album at the bottom of the advert. The release date is emphasized
as it has a slightly bigger font size. The title of the band appear to always
be first like a newspaper would, this make sure you promoting the artist
straight away to your audience.
The layout is very simple and to the point,
which would attract their audience as it’s easy to follow, the colours are
simple and straightforward which is very redundant in album advertisement as
they don’t want to overload their target audience.
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