Friday, 7 December 2012

CD Album Cover (Digipack) Analysis: 'The Kooks - Inside In Inside Out'

Front cover
The main image of the front cover is very simple with the band members being a picture of them in monochrome at long shot of them playing guitars. This could connote the band is very laid back and chilled which creates an enigma and relatable to the target audience. The costume the band is wearing is very casual, this again emphasis the characteristics of the band and the feeling that they are laid back as a band which will appeal to their target audience being young. The use of their guitars as their props connotes the type of music genre the band relate to which will appeal to their target audience. This links in with Andrew Goodwin's theory of an artist having certain genre characteristics which would attract their audience as its the same characteristics as them.

The font used is very simple and easy to read with it having a block style. This draws the audience more into the image first and then to read the text easily. The colour of the band name is highlighted in a different colour than the album name which separates them both out into different points. They both stand out well due to it being on a white background which is a very good contrast.

Inside
The left side of the inside shows a monochrome image of the band again, which keeps the continuity of the band CD theme. Above the image on the top there is a section where the band gives thanks to people which will appeal to their target audience as its addressed to people like them. There is also a red strip going across the band's faces with the word 'Out'. This colour and word relates to the title of the CD album which keeps the recurring colour scheme

The ride side of the inside features film strips of the band which are again monochrome with a slight bit of red in the corner. The images show the band messing around which is a common conventions of young youth which would appeal to their target audience, it also shows the characteristics of the band which will attract their target audience as they will see them as being fun.

Back Cover
The back of the front cover features another monochrome long shot image of the band which is slightly blurred. These images links well with the overall theme of images in the CD which keeps the consistency and style going of the album.

The track list is placed on the left side with it being quite small in size. As the main image is very vivid the track list isn't very visible and eye catching. The font however is still kept black with it having a simple style which makes it easy to read and not completely out of the picture.

The bar code is placed at the top right hand corner with it also stating the bands website. This allows their target audience to easily find out more information if they wanted to when they buy the CD.

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