One convention I've noticed with this album advert is that they have used the same picture as the CD album front cover so the audience will identify it in shop when its released. As before the image takes up the whole page of the advert so the colour scheme comes from that. Because the artist is placed upon a black background it allows the artist to be the focus of the advert which will attract their audience as its stands out easily. This meets the need to promote the artist which was said in Goodwin's theory, it also keeps the recurring motif style this artist uses so their target audience will recongnize it.
The font used for the advert is like a handwritten style which will relate to their female target audience as its very feminine. The title of the album is a bigger size font than the other information which grabs your attention first. This structure allows you then to see the information underneath. The contrast of the colours of having white writing stands out on a black back ground which makes it eye catching. The dark tonal colours links to their genre of older teens and young adults.
The text tells the audience that specific popular songs are on the album; this is a way to persuade her audience to buy the CD. It also features their website address so they can create a link between the band and their target audiences to search for them.
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